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About Brands
Pakelo Lubricants
THE HISTORY OF PAKELO LUBRICANTS
90 years of Made in Italy
engine oils (and much more)
If today we are a Made in Italy independent lubricant manufacturer, with business in Italy and +40 foreign markets, we owe it to the people who made Pakelo grow up during these years.
First of all Italo Rino Polacco (the founder) and his passion for engines, forwarded to his sons and daughter Elio, Cecilia and Giuseppe who, driven by their entrepreneurship in 1960s turned the family business, a small shop selling oils, in something more: a Company that produces 100% Made in Italy lubricants.
Here is the million-dollar question we are always asked to: what does “Pakelo” word mean?
Actually, legend says that as a little child one of the founder’s grandaughters couldn’t spell its own surname “Polacco” properly. Everytime she sorts of bubbled “Pachelo”. Truth to be told, the story of the Pakelo name is pretty mysterious and we generally classify it as “family secret”.
PAKELO LINE OF MOTOR OIL AND LUBRICANTS FOR MOTORCYCLES
The motorcycle engine, whether it’s two-stroke or four-stroke, has specific lubrication and cleaning requirements, just like other components of your motorcycle. Explore the Pakelo range of oils and lubricants designed to keep the performance of your two-wheeled vehicle at its best.
PAKELO LINE OF LUBRICANTS AND MOTOR OIL FOR AUTOMOTIVE INDUSTRY
Pakelo motor oils for cars stand out due to the sophisticated quality of the main oils and state-of-the-art chemistry. Pakelo addresses the needs of both new and older-generation vehicles with various types of motor oils. Each Pakelo oil is formulated to lubricate specific components of your car, including oils for diesel, gasoline, LPG, or hybrid engines, as well as transmission lubricants, hydraulic lubricants, and brake fluids.
Rowe Motor Oil
ROWE has stood for high-quality lubricants since 1995 and now provides a full range of products which is available in more than 80 countries. The company itself is just as versatile as our product portfolio. Here you will find information about the ROWE Group, our state-of-the-art factory which is located in Worms, the ROWE brand and the Management Board.
Quality builds long-term trust. Adhering to exactly defined control steps and rigorous test procedures, ROWE’s qualified employees manufacture top-quality (Made in Germany) products. Southern and Eastern Europe, the Middle East, Asia, and South America are their main markets in the export business with a total of 91 countries and the brand is rapidly growing. ROWE ranked in the TOP SIX in the sport auto magazine reader survey, Lubricants category (2018 Issue).
Millers Oils
Oil and Lubricant Manufacturer
Millers Oils is a leading manufacturer and independent blender of Oils and Lubricants operating since 1887 in Brighouse, West Yorkshire.
We pride ourselves on our award-winning innovation and our independence. This allows maximum flexibility to meet our customers’ needs.
Millers Oils supplies over 5,000 distributors and end users in the UK. We have a network of 50 international distributors globally, covering Europe, North and South America, and Asia Pacific.
Motorcycle, Scooter & ATV
Millers Oils prides itself on supplying a range of oil and fuel treatments for all forms of Motorcycles, Scooters & ATVs. Using bespoke additive technology enables enhanced performance with products that meet the latest standards and specifications whilst still providing maximum protection.
Using Millers Oils Motorcycle oil, Scooter & ATV range gives peace of mind, a smooth ride, and most important, asset protection.
Motorsport
In 2007, Millers Oils made its name in the motorsport world with its award winning NANODRIVE low friction technology for reduced friction and increased power. Since then, Millers Oils has remained at the forefront of technology, ensuring users keep their competitive edge on the track.
Millers Oils prides itself on supplying a comprehensive range of competition engine oils, fluids and treatments suitable for motorsport race vehicles.
Valvoline
The Unstoppable Journey of Excellence
In India, Valvoline™ Cummins Private Limited is a 50:50 joint venture between Valvoline Global Operations and Cummins India Ltd.; India’s leading manufacturer of diesel engines and the largest exporter of engineering products – has resulted in Valvoline Cummins Private Limited, that is engaged in the production, distribution and marketing of lubricants, grease and other allied products.
Today, Valvoline Cummins Private Limited is one of India’s fastest growing lubricant companies that manufactures a wide range of fluids, viz., engine oils, gear oils, radiator coolants, brake fluids etc. for engines made by various OEMs. The company has a strong team of over 400 employees across the country, more than 450 distributors, 50,000 resellers and 2,000 direct customers.
Valvoline Cummins firmly believes that its growth potential lies in the quality of execution, power to innovate and in its resolve to remain a step ahead of market demands. Its mission as a brand is to leverage real-world insights to provide valuable tools that generate success for its customers and users.
ASTON MARTIN ARAMCO FORMULA 1® TEAM
Valvoline’s rich motorsports history dates back to 1895, when we lubricated the winning car in America’s first auto race. Today, we’re honored to be the Official Lubricant Partner for the Aston Martin Aramco Formula 1® Team. Our powerful partnership brings together a combined 250 years of heritage and expertise.
MotoRex
MOTOREX MOTO LINE
The continuous success in world class racing is proof of MOTOREX’s innovation and development expertise. However, to generate maximum benefit for the bikers all over the world, there is still more needed: the ongoing fine-tuning and improvement of our range based on the insights from the race tracks. The results are products born in racing and proven to deliver maximum performance in everyday use.
MOTOREX celebrates 100th MotoGP race together with Red Bull KTM Factory Racing
A new milestone for MOTOREX in motorsports: last weekend at Silverstone, the Swiss lubricant specialist and the KTM factory team competed in their 100th Grand Prix together in MotoGP.
MotoGP round at Silverstone marks high-speed jubilee event for the two motorsports crazy premium brands
MOTOREX accompanied KTM to its highly acclaimed premier victory in the MotoGP 2020 and three more Grand Prix victories in the premier class to date
Collaboration between MOTOREX and KTM in Grand Prix racing began back in 2003 with the motorbike manufacturer’s debut in the 125cc class
Shell
THE SHELL BRAND
For more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted our values and the quality of our products and services all over the world.
The word Shell first appeared in 1891, as the trademark for kerosene shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East.
The word was elevated to corporate status in 1897, when Samuel formed the Shell Transport and Trading Company. The first logo in 1901 was a mussel shell, but by 1904 a scallop shell or pecten emblem had been introduced to give a visual representation of the corporate and brand name.
When the Royal Dutch Petroleum Company and Shell Transport and Trading merged in 1907, the latter’s brand name and symbol (Shell and the pecten) became the short-form name and emblem of the new Royal Dutch Shell Group. And so it has remained ever since.
The form of the Shell emblem has changed gradually over the years in line with trends in graphic design. The current emblem was introduced in 1971. Thirty years on it stands the test of time as one of the world’s most recognised symbols.
SHELL AND DUCATI
Our Technical Partnership with Ducati Corse has grown into one of the most successful collaborations in motorsport. Working shoulder-to-shoulder with the Ducati team, what we learn from our extreme testing environment on the racetrack is used to provide bikers all over the world with high performing products such as Shell V-Power road fuel and Shell Advance oil.
SHELL AND SCUDERIA FERRARI
Shell’s Innovation Partnership with Scuderia Ferrari is one of the longest and most successful in motorsport. Learn about its history, peek behind the pit lane and see how the extreme conditions of Formula 1® help develop products for your car.
SHELL AND THE WORLD RALLY CHAMPIONSHIP
Shell has returned to the FIA World Rally Championship (WRC) in an exciting new partnership with Hyundai Motorsport.
Putoline
PUTOLINE OIL, DRIVEN BY TECHNOLOGY!
Putoline Oil only supplies products for motorised two-wheelers. It has done so since 1970! This makes Putoline Oil unique!
Its history
In 1970, Jan Put founded and gave his name to Putoline Oil. At this point in time, the range consisted of lubricants for bicycles and mopeds. Jan, however, had a passion for MX and the range was quickly expanded to include specific products for MX motorcycles. Putoline Oil grows to become a household name in a short period of time.
Putoline Oil goes international at the beginning of the 1980s and export activities are a given. In the years that follow, the product range expands continuously and the list of export countries grows steadily. Putoline Oil now has the world’s largest range of motorcycle lubricants and maintenance products and its products are exported to nearly 40 countries!
Experience and development
We have gained a vast amount of experience down the years, in part on the circuit. This experience and the research that we have carried out ensure that we can supply products with an excellent price/quality ratio. In addition, manufacturing our own products guarantees a consistently high quality.
As an independent manufacturer we can quickly respond to market developments. We keep a close eye on technical trends. The introduction of the new revolutionary N-TECH® additive technology in the world of motorbikes is an excellent example of this. We are constantly developing and are always Driven by Technology!